Pracheta Pawar

Available for hire

Resume

07:50 PM

Los Angeles, USA

Projects
For People

Projects
For People

Projects
For People

FEEL

THINK

I observe emotional cues, behaviors, and patterns to understand what people truly need.

I analyze how business goals, incentives, and constraints shape the systems behind products.

USER SEEKS

Business Delivers

Designer solves

Feel

I observe emotional cues, behaviors, and patterns to understand what people truly need.

I analyze how business goals, incentives, and constraints shape the systems behind products.

I translate human insight and business realities into systems that create clear, meaningful experiences.

User seeks

Business Delivers

Designer solves the game

Spotify

Music = Ritual

Personal Connection with music

Rethinking how Spotify can move from passive listening to intentional engagement—shifting music from background consumption to meaningful connection.

Spotify

Music = Ritual

Personal Connection with music

Rethinking how Spotify can move from passive listening to intentional engagement—shifting music from background consumption to meaningful connection.

Tesla X IKEA

Human First

Complex Systems

How would this unlikely pairing shape the future of home living?

Tesla X IKEA

Human First

Complex Systems

How would this unlikely pairing shape the future of home living?

Chat GE

Perception Shapes Adoption

Positioning = Strategy

What if General Education was designed to foster curiosity and personalized through AI, transforming the education system as we know it?

Chat GE

Perception Shapes Adoption

Positioning = Strategy

What if General Education was designed to foster curiosity and personalized through AI, transforming the education system as we know it?

DMV : A Smoother Experience for First-Time Drivers

System Integration

Process Simplification

What if going to the DMV only took one visit?

DMV : A Smoother Experience for First-Time Drivers

System Integration

Process Simplification

What if going to the DMV only took one visit?

Vera Wang :Beyond the Dress

Pre-Purchase Experience

Luxury Beyond Product

Moving beyond the dress to design the moments that come before it.

Vera Wang :Beyond the Dress

Pre-Purchase Experience

Luxury Beyond Product

Moving beyond the dress to design the moments that come before it.

Seashels : High Attention. Low Intent.

Attention ≠ Purchase

Luxury Needs Trust

Why did Seashels capture attention but fail to convert it into purchase?

Seashels : High Attention. Low Intent.

Attention ≠ Purchase

Luxury Needs Trust

Why did Seashels capture attention but fail to convert it into purchase?

Get in Touch

pracheta@usc.edu

Interested in collaborating or connecting? Always happy to talk design, fashion, tech, or startups—ideally over coffee or matcha.

Get in Touch

pracheta@usc.edu

Interested in collaborating or connecting? Always happy to talk design, fashion, tech, or startups—ideally over coffee or matcha.

Get in Touch

pracheta@usc.edu

Interested in collaborating or connecting? Always happy to talk design, fashion, tech, or startups—ideally over coffee or matcha.

Crafting thoughtful design across mediums and disciplines

Click to Explore more of my work on Behance

Crafting thoughtful design across mediums and disciplines

Click to Explore more of my work on Behance