Pracheta Pawar

Available for hire

Resume

07:50 PM

Los Angeles, USA

The world moves on emotion and constraint.
Design is where the two meet.

Strategy is a form of play

play

Scratch Beneath the Surface

Good design begins by scratching beneath the surface.

Capabilities

I approach design holistically—spanning strategy, product, branding, and social—to create cohesive systems that scale. Working with early-stage startups has shaped my ability to think critically, move fast, and balance big-picture vision with hands-on executio

Design Strategy

Strategy is a core part of how I think and design. At USC, I explored this through hands-on work learning how strong strategic thinking shapes not just visuals, but the direction and impact of a brand or product.

I’ve worked across brand strategy, product thinking, and creative direction collaborating with teams and experimenting across projects to build cohesive and thoughtful solutions.

Service Design

I specialized in UI/UX during my undergraduate studies, where I developed a strong foundation in designing intuitive and user-centered digital experiences. Working extensively with tools like Figma, I’ve created apps and websites that prioritize clarity, usability, and seamless interaction.

My work focuses on simplifying complex user journeys—designing experiences that not only feel intuitive but also help businesses grow through thoughtful, user-first solutions.

Branding

As a visual communication student, I’ve built and developed brands from the ground up—something that has become almost second nature. From identity to expression, I approach branding with both structure and creativity.

With experience in packaging and collateral design, I enjoy bringing brands to life across touchpoints—creating cohesive systems that are both functional and visually engaging.

Social Media

Social media today requires both strategic thinking and cultural awareness—understanding how to reach the right audience while staying relevant and on trend.

As a creative lead, I’ve developed content strategies, social media calendars, and visual grids—while also exploring marketing approaches for initiatives like crowdfunding.